一、品牌名称
点点互动-Metroville
二、产品名称
三、活动目标
在印度尼西亚地区提高声量，下载转化、刺激产出UGC 内容
四、项目执行
定位：针对游戏的玩法，我们快速定位了游戏的核心和受众人群。对party game感兴趣的用户。次核心：对休闲游戏、模拟经营类游戏（Minecraft、roblox ）感兴趣的用户。泛大众：有社交需求、对游戏感兴趣的年轻泛用户。
针对以上的分析，我们在印尼游戏、泛娱乐（多人游戏挑战、都市生活、多人社交互动）等领域，快速拓展达人。
五，品牌要求
| Product： | Livetopia: Party! | |||||||||||
| Brand Positioning | The ultimate open-world party game for mobile!（希望博主再介绍游戏环节可以使用这句话，本句后续会调整，之后给到新的） | |||||||||||
| Game characteristics | Explore the open world/Play mini games together/DIY your own style character/Engage in role-playing/Party on/Raise pet/Experience urban city life | |||||||||||
| Deliverable format | Video | |||||||||||
| Game Introduction | Click the video to get more game details: https://play.google.com/store/apps/details?id=com.metroville.global&hl=ID | |||||||||||
| Game features Talking points | Number | Game features Talking points | Integral Gameplay | Creation Guide | ||||||||
| 1 | Rich and Exciting Mini-games | Permainan | It is recommended to try Kanata ball and Turnamen Sistem Gugur; KOLs can choose other games based on their own style. Participate in Permainan mode： Single-Player：Try the Permainan, emphasizing excitement and abundant gameplay. Multi-Player：Cooperate with each other for Permainan, showing the joy of playing with others; Design challenges, setting rewards or penalties based on the game results (to attract the audience)； | |||||||||
| 2 | Open-world gameplay, experiencing city life | Open-world exploration, interactions with various scenes and facilities, pesta, pekerjaan, Peliharaan, fishing, mining, marketplace. | Encourage KOLs to utilize game settings and characters to create special stories, generate hot topics, and craft topics that interest their fans.； Ideal Urban Life： Exploring and interacting in urban or natural settings, spending leisure time, showing the freedom and richness of the game experience; (dancing, shopping, making friends, treasure hunting, taking photos, walking pets, career experiencing, simulating real-life, etc.). According to the creator’s style, choose different themes such as individual sightseeing, romantic couple dates, or joyful gatherings with friends； Happy Pesta： Make new friends! Foster tighter connections! All at the Pesta! KOLs can create the content of challenges or amusement based on their own style, the following are just for reference. KOLs can explore the charm of parties by unleashing their creativity： Single-Player：single party，dancing party、chatting party and so on Couple：sweet couple dates、romantic life experience Multi-Player：birthday party、friends gathering、parenting | |||||||||
| 3 | Personalized DIY satisfies your creative desire | Home Renovasi Workshop (Viewing and Exploration) Character customization: Face, Clothing, and Actions | Personalized images: Display the fashion system of characters, choose clothes/facial expressions/actions, and customize the face; Create your own favorite character matching, and please best show your imagination to create whether it is a personal costume or a couple outfit; Home building: Try the Home Renovasi and try to create your own sweet home! KOLs can try to create a house together and interact in the house. A romantic couple room, cool friendship base, Lets create it! Workshop: Visit and play the maps of other players, or team up to create a favorite map, or create a new map with different styles, and visit the map created by each other. | |||||||||
| Creation Description | 1、Gamers are recommended to mainly display the game features 1 and 3; Entertainment KOLs are recommended to mainly display game features 2 and 3. You can create videos based on the [Creation Guide]. 2、The whole video content should be natural, and the videos are expected to be matched with the KOLs’ video style and the [Game features Talking points], trying to create hot topics. 3、The video should mention the game’s full name< Livetopia: Party!> and emphasising its attractive characteristics: open world、high degree of freedom、nice exploration experience、exciting Permainan 4、The video should invite players to join this game(eg: the competitive games、face customization、outfits (animation or IP characters,etc.festival Party image) home decoration competition(seasonal theme with characteristic decoration) inviting real friends to join this game for better interactions. 5、The game name should be correct: Livetopia: Party!( There is a blank space after the colon < : > ) 6、The game is set to be played in horizontal mode, so the game recording should also be in horizontal mode, and KOLs should display the game’s KV | |||||||||||
| Post Request | Request for the captions | Hashtag | Content should be pinned in the comment area（at the top) | |||||||||
| 按照微信沟通的方式进行内容发布（达人在caption中tag官号滴，有锚点的情况下可以让达人在视频预计caption中加入CTA有效引导转化～） | #Livetopiaparty #Livetopia #livetopiacreators #trendinghariini #rekomendasigame #viralditiktok #gamers #fyp The red highlighted part is a must to tag, the other tags can be decided by creators | The game name <Livetopia: Party! > and the download link in the comment of the video! | ||||||||||
六，视频脚本案例
频道类型（游戏⽣活亲⼦）：https://www.tiktok.com/@winartasandy
中⽂：
[视频开始，背景⾳乐充满活⼒。镜头对准“winartasandy”和他的⼉⼦“Sean”，他们正兴奋地坐
在电脑前]
winartasandy：“⼤家好！我是winartasandy，旁边这位⼩探险家是我的⼉⼦Sean。今天，我们要
带你们进⼊⼀个神奇的游戏世界⸺‘Livetopia: Party!’（剪辑备注：展⽰KV）。Sean，你最期待游
戏⾥的什么呢？”
Sean（眼睛发亮）：“我最喜欢探索新地⽅和建造⾃⼰的房⼦！”
[切换到游戏界⾯，展⽰他们在游戏中的⻆⾊，正在⾃由探索城市]
winartasandy：“‘Livetopia: Party!’就是⼀个充满奇幻乐趣的都市⽣活游戏，我们可以⾃由探索
这座⼤城市，
[游戏录屏过程备注：镜头展⽰游戏中的装扮创造和职业扮演，需要过程，选择好看酷炫的⾐服，可以
搭配⽗⼦装]
winartasandy：“看，Sean，你可以选择成为消防员、厨师，甚⾄是宇航员！（剪辑备注：⼝播与画
⾯展⽰相对应）”
Sean（激动地）：“我要做个宇航员，然后在宇宙⻛格的房⼦⾥探险！”
winartasandy：“那就来建造我们的梦想之家吧！Sean想要的宇宙⻛格房间，这⾥都能实现！”
[切换到他们在游戏中共同建造宇宙⻛格的梦想之家]
winartasandy：“在‘Livetopia: Party!’，我们不仅可以建造家园，还能养宠物，甚⾄参加社交派
对，感受都市⽣活的精彩！”还有超多⼩游戏等着我们呢！”
[备注：展⽰他们在游戏中与宠物互动，参加社交派对，加⼏帧⼩游戏的闪屏，与⼝播相对应]
[视频结尾，镜头回到两⼈]
winartasandy：“好啦，这就是我们在‘Livetopia: Party!’（剪辑备注：展⽰产品icon）的奇幻之
旅。快来加⼊我们的探险吧！左下⻆可以下载游戏，和我们⼀起玩！别忘了关注和点赞，下次视频
⻅！”
Sean（兴奋地）：“再⻅，期待在游戏⾥遇⻅⼤家！”
七、测试游戏
在视频录制之前，我们协助游戏公司与博主测试游戏，提供测试账号，并以明显标识展示和录制博主在游戏中的视频素材。
六，产出视频
按照以上要求，我们快速核对并与博主沟通，在最快时间内完成视频。
视频发布两天后，有超100万的播放量，互动率也非常高。